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Project: Showroom FUA
Architect: BROISSINarchitects
           Gerardo Broissin
Design Team: María Teresa de la Torre Gorráez, Verónica Rebollar García
Location: Mexico City, Mexico
Awards: 1st prize Interior Nacional design award México 2006
        American Hardwood Export Council, Best Interior Word use. 2006
Date: 2006
Furniture: Arte Línea
Contractor: BROISSINarchitects
Photography: Paul Czitrom

This project is the showroom of FUA, a company that manufactures and sells blinds. It is located downtown, in Mexico City, in the mall CAD México (Centro de Arquitectura y diseño).

In this project, the inner space was materialized as a sculptural element; a curvilinear body without interruptions that represents the fluency and movement of the project. This form wraps and provides the required spaces, in order to satisfy all the needs of the architectonic program: display, attention to customers, storage of catalogues and waiting area.

A light and rectangular enveloping made of crystal determines the limits of the exhibition; this element serves as a first contact point between the visitor and the exhibition.

Three mobile display furniture make up the inner design and give nature to the showroom since they contain the costumer’s product; the movement of the display furniture makes it possible to create several configurations among the product and the circulations. It was decided to place the lighting inside the furniture in order to give the showroom some atmosphere, no matter their positioning. Support furniture, graphic image and direct lighting emphasize the use of each of the spaces of the program.

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